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Industry Automobiles and Parts
Founded 17/03/1916
Headquarters Munich, Germany
Area Served Worldwide
Chairman Management Board Norbert Reithofer
Chairman Supervisory Board Joachim Milberg
Products Automobiles and Motorcycles
Market Value 81,192.2$
Employees 110,351

About BMW AG[edit]

The BMW Group is a company in automobile industry, that includes the BMW AG (Bayerische Motoren Werke Aktiengesellschaft), which is the main brand of the company, MINI, Rolls-Royce and BMW Financial Services. The company has its headquarters in München. BMW Group is one of the main automobile facturers of the world. We can find the company worldwide in more than 150 countries. The brand is well-known for its quality. Their strategy is to be the number one producer until 2020 and offer quality for the customers and satisfy them. The company also tries to make new innovations

Engagement in Cultural Diplomacy[edit]

The company´s future goal is to increase the cultural diversity within the company. They also try to recruit more women to technical professions and management positions.

Employment Policy[edit]

The company is present in more than 150 countires, where they mainly hire people from the country. That means there is a high employee diversity. Over the last 10 years more than 2700 employees of the company have worked in other countries. In Munich is more than 90 nations working together. The company also hires females and there is no discrimination, also we can find females in the Board of Management. We can find BMW Group all over the world, in more than 150 countries, it has subsidiaries at all the 5 continents. BMW Group has centres for research and development in Germanz, USA, China, Japan and manz others. The Group currently has 30 manufacturing facilities in 14 countries all over the world. The companies sales and marketing subsidiaries we can find in every important countries in Europe, Asia, Australia, North- and South America, even in South Africa is there one.

Cultural Exchange Program[edit]

In the company is possible for all workers to spend a period abroad. The company tries to satisfy everybody´s wishes and helps the worker in planning and organizing the international assignment. Also the company keeps in touch with the worker from Germany and organizes the necessary arrangements for the return of the worker. The employees of BMW have the opportunity to change countries and work abroad.


International Internship Program[edit]

The BMW Group also offers lots of opportunities for students to spend their internship at the company. The company also has lot of job positions for the graduated students. For these positions can anybody applicate from all over the world. BMW has also intenship positions within Germany.

Grants And Scholarships[edit]

BMW Group offers high variety of grants in the field of education, road traffic safety, environment. For these grants can apply every companies and students. The whole procedure runs through the BMW (Charitable Contributions).

Cooperation with Universities[edit]

The company also cooperates with many universities, mainly in the field of careers, research and development and lectures, as: Technische Universität München Karlsruhe Institute of Technology University of St Gallen Massachusetts Institute of Technology Georgia Institute of Technology Clemson University Nanyang Technological University Tsinghua University

Notable activities[edit]

Promoting Human and Civil Rights[edit]

The BMW Group offers for their employees equal opportunities, also for females and there is no discrimination in the company. The company also tries to create the best environment for work, that means the company has social benefits, retirement-program, health and accident insurance for their employees.

Activities in the field of Humanitarian Aid[edit]

In the last decades, social responsibility became very important for the BMW Group. As a result, the company helps and sponsors non-profit organizations in the field of Health Care, Environment and Education. The company gave nearly 35 million $ from 1996 until 2013 on charity. Here are some examples for the charity of the company: 100 Black Men of the Upstate, Alzheimer´s Association, American Cancer Society, American Red Cross, Hands on Greenville, Juvenile Diabetes Research Foundation, National Kidney Foundation and Nature Conservancy.

Supporting Music and Visual Arts[edit]

For almost 40 years, the company has cooperated on more than 100 cultural events, especially in the field of classica and jazz music. For almost 40 years, the company has cooperated on more than 100 cultural events, especially in the field of jazz and classical music. The BMW Group mainly concentrates on modern and contemporary art and is partner of many local museums and theaters, especially in Germany. Examples for the art events of BMW are: The 16th BMW Art Car, the AutoWerke photo collection in the Museum of Fine Arts in Leipzig, the Prix BMW award by the Nationalgalerie Berlin or the Premio de Pintura in Spain to promote young art. BMW Group also sponsors the Munich Academy of Fine Arts. The company is sponosring museums and art events for more than 20 years. BMW is also partner of the Staatsoper in Berlin.

Supporting Films Industry[edit]

BMW Group is very closely with the film industry. Everything started in the 1990´s, when the company made its own ads in a cinematic style. lso James Bond changed his legendary Aston Martin in the movie of Golden Eye for a BMW, thanks to the sponsorship of the company. Since 200 the company is making many short films. On the 2000 Cannes Film Festival, the company gave multimillion dollar budget, many cars for Hollywood´s biggest and hottest names as Guy Ritchie, Lee, Wong, Frankenheimer to shoot short action ads of BMW. „The Hire“ short films had a great success. Currently BMW is sponsor of Origin Film Festival and is a long-term partner of the Münich International Film Festival.

Supporting Sports[edit]

BMW was official sponsor of the London Olympic Games in 2012 and of the Paralympics, by providing 400 BMW and MINI models and also has a contract with the United States Olympic Committee. BMW if the sponsor of the German Bundesliga club Eintracht Frankfurt. The company also sponsors a lot of golf events, like PGA Campionship, BMW Italian Open or BMW International Open in Germany. The company is sponsor of the South African Rugby Union. The most of the money for sport spends th company of course in motorsport: Rally, Touring Car, Le Mans 24. BMW also has a history of success in Formula 1 as the BMW Sauber team, but currently is only engine supplier for many teams. The most notable drivers, who started tehir Formula 1 career with BMW are Robert Kubica, Juan Pablo Montoya, Jenson Button and Sebastain Vettel.