Questioning the efficacy of nation branding: A case study of Britain through the BBC World Service in Japan

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Ms. Nobumi Kobayashi[1]

References

  1. Ms. Kobayashi resides in the UK and graduated with a politics degree from the University of York. Since graduating she has followed a varied career path, including working on the trading floors in the City; journalistic work in Japan and Britain; and did corporate research at the Commonwealth Business Council Technologies, before completing my master’s degree in State, Society and Development at the School of Oriental and African Studies, in the UK.