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[[File:1990s korean waves.jpg|150px|thumbnail|left]]
 
[[File:1990s korean waves.jpg|150px|thumbnail|left]]
  
=== Korean Wave as a Tool of Soft Power ===
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=== Korean wave as a tool of Soft Power ===
  
 
„Korean Wave„ is a neologism referring to the increase in popularity of the South Korean culture since the late 1990s. Originally coined in 1999 by Beijing journalists surprised by China’s reception of South Korean cultural production, the term was progressively associated to TV K-dramas broadcasted across East and Southeast Asia and, successively, most areas of the world.  
 
„Korean Wave„ is a neologism referring to the increase in popularity of the South Korean culture since the late 1990s. Originally coined in 1999 by Beijing journalists surprised by China’s reception of South Korean cultural production, the term was progressively associated to TV K-dramas broadcasted across East and Southeast Asia and, successively, most areas of the world.  

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