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{| class="infobox vcard" style="border:1px solid grey; background-color:#FAFAFA; float:right; margin-left: 10px; width: 20em"
 
{| class="infobox vcard" style="border:1px solid grey; background-color:#FAFAFA; float:right; margin-left: 10px; width: 20em"
 
! colspan="2" class="n" style="text-align: center; font-size: 132%;" |Heineken Holding N.V.
 
! colspan="2" class="n" style="text-align: center; font-size: 132%;" |Heineken Holding N.V.
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|-  
 
|-  
 
! colspan="2" style="text-align: center" |  
 
! colspan="2" style="text-align: center" |  
[[File:Hholding.jpg|180px|center]]
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[[File:Hholding.jpg|180px|center]
 
|-  
 
|-  
 
|-  
 
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! style="text-align:left;" | Industry
 
! style="text-align:left;" | Industry
| Beverages and Brewing
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| Tobacco, Foods & Drinks
 
|-  
 
|-  
 
! style="text-align:left;" | Founded
 
! style="text-align:left;" | Founded
| 12/07/1864
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| July 12, 1864
 
|-  
 
|-  
 
! style="text-align:left;" | Headquarters
 
! style="text-align:left;" | Headquarters
| [http://en.wikipedia.org/wiki/Amsterdam Amsterdam], [http://en.wikipedia.org/wiki/Netherlands Netherlands]
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| Amsterdam, Netherlands
 
|-  
 
|-  
 
! style="text-align:left;" | Area Served
 
! style="text-align:left;" | Area Served
 
| Worldwide
 
| Worldwide
 
|-  
 
|-  
! style="text-align:left;" valign="top"| Chairman and CEO  
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! style="text-align:left;" | Chairman and CEO  
 
| valign="bottom" | [http://en.wikipedia.org/wiki/Jean-Fran%C3%A7ois_van_Boxmeer Jean-François van Boxmeer]
 
| valign="bottom" | [http://en.wikipedia.org/wiki/Jean-Fran%C3%A7ois_van_Boxmeer Jean-François van Boxmeer]
 
|-  
 
|-  
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| [http://www.theheinekencompany.com/age-gate?returnurl=%2F www.theheinekencompany.com]
 
| [http://www.theheinekencompany.com/age-gate?returnurl=%2F www.theheinekencompany.com]
 
|}
 
|}
 
 
 
  
 
== About Heineken Holding N.V. ==
 
== About Heineken Holding N.V. ==
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The company is organised into five territories - Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East, and Asia Pacific-, which control their regional operations. Among others, some of the most famous beers owned by Heineken are Cruzcampo, Tiger Beer, Żywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and Heineken Pilsener. The original Amsterdam brewery closed in 1988 and now only functions as a museum; called the Heineken Experience.
 
The company is organised into five territories - Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East, and Asia Pacific-, which control their regional operations. Among others, some of the most famous beers owned by Heineken are Cruzcampo, Tiger Beer, Żywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and Heineken Pilsener. The original Amsterdam brewery closed in 1988 and now only functions as a museum; called the Heineken Experience.
  
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== Engagement in Cultural Diplomacy ==
 
== Employment Policy ==
 
== Employment Policy ==
 
Each local branch of the Heineken Company has its own plan and a local sustainability committee which is responsible for its execution. It is this market-based approach that is seen as fundamental to its success. Heinekens main values are Enjoyment, Respect and Passion. The company stays true to these values in how it works and conducts its business, in order to achieve sustainable growth. Cooperation is also a key factor. By working with partners and stakeholders the company can achieve more than on its own. Heineken sees its people as its main source of competitive advantage as the company grows in scale and complexity. Heineken has clear set priorities for achieving sustainable, long-term success; including ensuring that all the employees and partners speak a common language and build their capabilities in a systematic way. Thinking globally, working collaboratively and developing as a strong team is very important to the Heineken group.
 
Each local branch of the Heineken Company has its own plan and a local sustainability committee which is responsible for its execution. It is this market-based approach that is seen as fundamental to its success. Heinekens main values are Enjoyment, Respect and Passion. The company stays true to these values in how it works and conducts its business, in order to achieve sustainable growth. Cooperation is also a key factor. By working with partners and stakeholders the company can achieve more than on its own. Heineken sees its people as its main source of competitive advantage as the company grows in scale and complexity. Heineken has clear set priorities for achieving sustainable, long-term success; including ensuring that all the employees and partners speak a common language and build their capabilities in a systematic way. Thinking globally, working collaboratively and developing as a strong team is very important to the Heineken group.
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== Education==  
 
== Education==  
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== Notable Activities ==
 
== Notable Activities ==
=== Promoting Human and Civil Rights ===
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=== Promoting Human and Civil-rights ===
Heineken has an extensive policy on human rights and the treatment of their employees. The company recognises its responsibility to respect employees’ & human rights and wants to demonstrate that they act accordingly. The “HEINEKEN Employees’ & Human Rights Policy” is aimed at supporting and guiding their management and employees to achieve this goal. Their standards related to employees’ & human rights are: Non-discrimination, Freedom of Association and the Right to Collective Bargaining, Against Forced Labour and Child Labour, Reasonable working hours, Remuneration, Clear Health and safety measures, Against Harassment, Encouraging Training and personal development, Assure the Security of Employees and Partners and finally a Non-complicity policy concerning in human rights violations.  
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Heineken has an extensive policy on human rights and the treatment of their employees. The company recognises its responsibility to respect employees’ & human rights and wants to demonstrate that they act accordingly. The “HEINEKEN Employees’ & Human Rights Policy” is aimed at supporting and guiding their management and employees to achieve this goal. Their standards related to employees’ & human rights are: (1) Non-discrimination, (2) Freedom of Association and the Right to Collective Bargaining, (3) Against Forced Labour and (4) Child Labour, (5) Reasonable working hours, (6) Remuneration, (7) Clear Health and safety measures, (8) Against Harassment, (9) Encouraging Training and personal development, (10) Assure the Security of Employees and Partners and finally (11) a Non-complicity policy concerning in human rights violations.  
  
 
=== Activities in the Field of Humanitarian Aid ===
 
=== Activities in the Field of Humanitarian Aid ===
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Heineken supports local sourcing. Hereby it creates viable value chains, but also a reliable local supply chain. Heineken generates jobs and increases the income for local farmers. In this way, Heineken contributes to alleviate poverty and hunger. Heineken also has specific programs aiming to develop  a sustainable local supply chain for  local subsidiaries, like for example in Sierra Leone at the Sierra Leone Breweries Ltd.  
 
Heineken supports local sourcing. Hereby it creates viable value chains, but also a reliable local supply chain. Heineken generates jobs and increases the income for local farmers. In this way, Heineken contributes to alleviate poverty and hunger. Heineken also has specific programs aiming to develop  a sustainable local supply chain for  local subsidiaries, like for example in Sierra Leone at the Sierra Leone Breweries Ltd.  
  
=== Supporting Music & Visual Arts ===
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=== Supporting Music and Visual Arts ===
 
Heineken created “[http://www.heinekenprizes.com/ The Heineken Prizes]”, awarded every second year to five renowned scientists and one highly talented Dutch visual artist. They celebrate their merits to science, Dutch art and society.
 
Heineken created “[http://www.heinekenprizes.com/ The Heineken Prizes]”, awarded every second year to five renowned scientists and one highly talented Dutch visual artist. They celebrate their merits to science, Dutch art and society.
 
Heineken also has its own museum, The Heineken Experience, located in the original brewery building from 1867 in Amsterdam. The museum tells the story of the Heineken Pilsener and the Heineken brewery and how the brewing processes changed through the years. The museum features "rides", interactive exhibits, and has two bars. In 1991 the Heineken Reception and Information Centre (Heineken ontvangst- en informatiecentrum) were opened.
 
Heineken also has its own museum, The Heineken Experience, located in the original brewery building from 1867 in Amsterdam. The museum tells the story of the Heineken Pilsener and the Heineken brewery and how the brewing processes changed through the years. The museum features "rides", interactive exhibits, and has two bars. In 1991 the Heineken Reception and Information Centre (Heineken ontvangst- en informatiecentrum) were opened.
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Heineken USA and the Tribeca Film Institute® (TFI) cooperated to create the Heineken Affinity Award, an award “given to an African-American filmmaker to empower and encourage them to continue to craft stories through film”. The winner receives a $20,000 cash prize and year round support and professional development from TFI with future projects.
 
Heineken USA and the Tribeca Film Institute® (TFI) cooperated to create the Heineken Affinity Award, an award “given to an African-American filmmaker to empower and encourage them to continue to craft stories through film”. The winner receives a $20,000 cash prize and year round support and professional development from TFI with future projects.
  
=== Supporting Sports ===
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== Supporting Sports ==
 
Heineken sponsors several sporting events:
 
Heineken sponsors several sporting events:
 
The annual rugby union knock-out competition, “[http://www.epcrugby.com/heinekencup the Heineken Cup]” was inaugurated in 1996. It involves leading clubs but also regional and provincial teams from England, France, Scotland, Wales, Ireland, and Italy.
 
The annual rugby union knock-out competition, “[http://www.epcrugby.com/heinekencup the Heineken Cup]” was inaugurated in 1996. It involves leading clubs but also regional and provincial teams from England, France, Scotland, Wales, Ireland, and Italy.
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Heineken® is also an important partner of the UEFA Champions League since 2005.
 
Heineken® is also an important partner of the UEFA Champions League since 2005.
  
== Further Information ==  
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== Further Information/Sustainability ==  
‘Respect for People, the Environment and the Society in which we live and work’ is one of the Core Values of the Heineken company. Working towards better environmental and social stewardship is something the business has been doing from its outset. Heineken’s “Brewing a Better Future”, is a long-term initiative started in 2010 to create sustainable values for the company, society and the whole planet. It forms the basis for the sustainability policy within the company’s global strategy. It focusses on four main areas: protecting water resources, reducing CO2 emissions, sourcing sustainably and advocating responsible consumption. These areas are then also influenced by Heinekens values and behaviours: “living their values, leading by example, and working together to make a difference.”
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‘Respect for People, the Environment and the Society in which we live and work’ is one of the Core Values of the Heineken company. Working towards better environmental and social stewardship is something the business has been doing from its outset. Heineken’s “Brewing a Better Future”, is a long-term initiative started in 2010 to create sustainable values for the company, society and the whole planet. It forms the basis for the sustainability policy within the company’s global strategy. It focusses on four main areas: (1) protecting water resources, (2) reducing CO2 emissions, (3) sourcing sustainably and (4) advocating responsible consumption. These areas are then also influenced by Heinekens values and behaviours: “living their values, leading by example, and working together to make a difference.”
  
 
== External Links ==
 
== External Links ==
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[http://www.theheinekencompany.com/age-gate?returnurl=%2Fcareers Career]
 
[http://www.theheinekencompany.com/age-gate?returnurl=%2Fcareers Career]
 
[http://www.csrwire.com/members/15051-HEINEKEN Sustainability]
 
  
  
  
  
[[Category:Corporate Cultural Diplomacy: Private Sector Engagement in Cultural Diplomacy]]
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[[Category: Private Sector Corporations]]

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