Socio-demographics

Refers to the social makeup and characteristics of a given population. A quantitative analysis is normally used to collect data related to gender, ethnicity, age, education, religion, employment, mobility, and household and family structure. Such analysis allows researchers to understand how social actors and processes change over time, and is particularly useful for businesses to identify markets for their goods and services. National governments also carry out a demographic census every year to measure the inflow and outflow of populations, and other demographic trends that are having an impact on the social and political environment.