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{| class="infobox vcard" style="border:1px solid grey; background-color:#FAFAFA; float:right; margin-left: 10px; width: 20em"
 
{| class="infobox vcard" style="border:1px solid grey; background-color:#FAFAFA; float:right; margin-left: 10px; width: 20em"
! colspan="2" class="n" style="text-align: center; font-size: 132%;" |Orange S.A.
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! colspan="2" class="n" style="text-align: center; font-size: 132%;" |Deutsche Telekom AG
 
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! colspan="2" style="background-color: #FAFAFA; text-align: center" |  
[[File:Orange.png|180px|center|Orange S.A.]]
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[[File:Telekom.png|180px|center|Telekom AG]]
 
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===  Supporting Sporting events  ===
 
===  Supporting Sporting events  ===
 
As a self claimed [http://www.orange.com/en/commitments/culture-and-digital/Orange-a-digital-driver-of-culture ‘digital driver of culture’], Orange actively supports cultural activities such as sports, festivals and movie screenings. However, over the past years Orange has particularly invested in sporting events. The company was among others the official sponsor of the European championship, the [http://en.wikipedia.org/wiki/UEFA_European_Championship UEFA] EURO 2012 and has created the ‘Orange CAN’ (Africa Cup of Nations). Orange already sponsored the national football teams of the Ivory Coast, Senegal, Guinea, Mali, Niger and Botswana and has now signed “an eight-year partnership with the [http://www.cafonline.com/ Confederation of African Football (CAF)] to be the title sponsor of the continent’s six major football competitions until 2016” (Orange 2014). In addition, Orange was an official partner of the 2013 [http://www.rolandgarros.com/en_FR/ French Open/Roland-Garros] and for the past 15 years the company has been a partner of the Tour de France. The Orange Group also works together with the internet portals ‘12th Man’ (12ème homme) and ‘Together with the XV’ (Ensemble avec le XV) that inform on the latest news on French rugby and football teams. Orange supports these portals in order to keep these sports alive 24/7. In addition, Orange was in 2014, for the 6th year in a row, again an official partner of the [http://www.edhec.com/ EDHEC] sailing competition, one of the most important student sporting events in Europe.
 
As a self claimed [http://www.orange.com/en/commitments/culture-and-digital/Orange-a-digital-driver-of-culture ‘digital driver of culture’], Orange actively supports cultural activities such as sports, festivals and movie screenings. However, over the past years Orange has particularly invested in sporting events. The company was among others the official sponsor of the European championship, the [http://en.wikipedia.org/wiki/UEFA_European_Championship UEFA] EURO 2012 and has created the ‘Orange CAN’ (Africa Cup of Nations). Orange already sponsored the national football teams of the Ivory Coast, Senegal, Guinea, Mali, Niger and Botswana and has now signed “an eight-year partnership with the [http://www.cafonline.com/ Confederation of African Football (CAF)] to be the title sponsor of the continent’s six major football competitions until 2016” (Orange 2014). In addition, Orange was an official partner of the 2013 [http://www.rolandgarros.com/en_FR/ French Open/Roland-Garros] and for the past 15 years the company has been a partner of the Tour de France. The Orange Group also works together with the internet portals ‘12th Man’ (12ème homme) and ‘Together with the XV’ (Ensemble avec le XV) that inform on the latest news on French rugby and football teams. Orange supports these portals in order to keep these sports alive 24/7. In addition, Orange was in 2014, for the 6th year in a row, again an official partner of the [http://www.edhec.com/ EDHEC] sailing competition, one of the most important student sporting events in Europe.
===  Supporting Films Industry ===
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===  Supporting Film ===
Furthermore, Orange gladly takes on its role of sponsor and encourages successful partnerships with businesses, events and film festivals. For this reason Orange launched [http://web.orange.co.uk/p/film/ ‘Orange Wednesdays’]. The initiative started in 2004 in the UK and has now been unveiled in France under the name [http://cineday.orange.fr/ ‘Orange Cinéday’]. On this weekly day, Orange offers its customers two cinema tickets for the price of one. Orange was also the official sponsor of the 67th [http://www.festival-cannes.com/en.html Cannes International Film Festival 2014].
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Furthermore, Orange gladly takes on its role of sponsor and encourages successful partnerships with businesses, events and film festivals. For this reason Orange launched [http://web.orange.co.uk/p/film/‘Orange Wednesdays’]. The initiative started in 2004 in the UK and has now been unveiled in France under the name [http://cineday.orange.fr/ ‘Orange Cinéday’]. On this weekly day, Orange offers its customers two cinema tickets for the price of one. Orange was also the official sponsor of the 67th [http://www.festival-cannes.com/en.html Cannes International Film Festival 2014].
 
 
 
===  Supporting Music  ===
 
===  Supporting Music  ===
 
Orange Group also actively celebrates the central part music plays in people’s lives by supporting music events and activities. In 2014, the company launched [http://musiclive.orange.com/en ‘Orange Music Live’] as a new live streaming platform. The idea is to bring live music to thousands of customers and it will be available in eight countries across Europe. Orange also created through a partnership with [http://www.rockcorps.com/ RockCorps] the concept [http://www.rockcorps.com/ 'Orange RockCorps'] enabling like-minded individuals to discover and organize music events and festivals. After starting in the UK,  [http://www.rockcorps.com/ 'Orange RockCorps'] France was launched in 2009.
 
Orange Group also actively celebrates the central part music plays in people’s lives by supporting music events and activities. In 2014, the company launched [http://musiclive.orange.com/en ‘Orange Music Live’] as a new live streaming platform. The idea is to bring live music to thousands of customers and it will be available in eight countries across Europe. Orange also created through a partnership with [http://www.rockcorps.com/ RockCorps] the concept [http://www.rockcorps.com/ 'Orange RockCorps'] enabling like-minded individuals to discover and organize music events and festivals. After starting in the UK,  [http://www.rockcorps.com/ 'Orange RockCorps'] France was launched in 2009.
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[http://www.fondationorange.com/?lang=en Orange Foundation]
 
[http://www.fondationorange.com/?lang=en Orange Foundation]
  
[[Category:Corporate Cultural Diplomacy: Private Sector Engagement in Cultural Diplomacy]]
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[[Category: Private Sector Corporations]]

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