Heineken Holding N.V.

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Heineken Holding N.V.
Industry Beverages and Brewing
Founded 12/07/1864
Headquarters Amsterdam, Netherlands
Area Served Worldwide
Chairman and CEO Jean-François van Boxmeer
CFO René Hooft Graafland
Products Heineken brands
Market Value 18.604,1 m$
Employees 85.000
Website www.theheinekencompany.com

About Heineken Holding N.V.[edit]

Heineken International was founded in 1864 in Amsterdam by Gerard Adriaan Heineken. After being really successful, the company started buying other breweries and by 2012 Heineken owned almost 200 in different 70 countries. Heineken is the third largest beer producer in the world based on volume, ranked after Anheuser-Busch InBev and SABMiller. The company is organised into five territories - Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East, and Asia Pacific-, which control their regional operations. Among others, some of the most famous beers owned by Heineken are Cruzcampo, Tiger Beer, Żywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and Heineken Pilsener. The original Amsterdam brewery closed in 1988 and now only functions as a museum; called the Heineken Experience.

Employment Policy[edit]

Each local branch of the Heineken Company has its own plan and a local sustainability committee which is responsible for its execution. It is this market-based approach that is seen as fundamental to its success. Heinekens main values are Enjoyment, Respect and Passion. The company stays true to these values in how it works and conducts its business, in order to achieve sustainable growth. Cooperation is also a key factor. By working with partners and stakeholders the company can achieve more than on its own. Heineken sees its people as its main source of competitive advantage as the company grows in scale and complexity. Heineken has clear set priorities for achieving sustainable, long-term success; including ensuring that all the employees and partners speak a common language and build their capabilities in a systematic way. Thinking globally, working collaboratively and developing as a strong team is very important to the Heineken group.


International Internship Program[edit]

Heineken created the The International Graduate Programme (IGP). It is a highly competitive programme and is designed to develop highly qualified and motivated individuals so that they could fulfil a Senior Manager role within the Heineken organisation. The program is created to introduce these individuals to all operations within the Heineken company during a period of 18 months, divided in three 6-month periods. During each period the participants get assignments in a different country and within a specific function.

Grants And Scholarships[edit]

Heineken offers and supports numerous scholarships. A few examples are: In 2011 Heineken launched a scholarship program based from its Suriname branch, the Surinaamse Brouwerij N.V., to support their community there. In 2000 the “CBC Spouses Heineken USA Performing Arts Scholarship” was established. It is a highly competitive scholarship developed in honour of the late performing artist Curtis Mayfield. Financial assistance scholarships are awarded each year to talented students pursuing a career in performing arts.

Cooperation with Universities[edit]

Heineken launched the online Global Commerce University. The Online University allows administrators to define a development plan for employees, including eLearning, masterclasses, events and so on. Employees can reserve places at events and work alongside eLearning and other modules on the site. The system then tracks their progress and compares it with their development plan.

Notable Activities[edit]

Promoting Human and Civil Rights[edit]

Heineken has an extensive policy on human rights and the treatment of their employees. The company recognises its responsibility to respect employees’ & human rights and wants to demonstrate that they act accordingly. The “HEINEKEN Employees’ & Human Rights Policy” is aimed at supporting and guiding their management and employees to achieve this goal. Their standards related to employees’ & human rights are: Non-discrimination, Freedom of Association and the Right to Collective Bargaining, Against Forced Labour and Child Labour, Reasonable working hours, Remuneration, Clear Health and safety measures, Against Harassment, Encouraging Training and personal development, Assure the Security of Employees and Partners and finally a Non-complicity policy concerning in human rights violations.

Activities in the Field of Humanitarian Aid[edit]

The Dutch Heineken Group Bralima brewery has been a steady company in turbulent Congo since its foundation in 1923. Bralima has sponsored many development projects with hundreds of thousands of US dollars, such as ‘Operation Peace in the DRC’ and ‘Investing in the Well-Being of the Congolese People’. It is the largest company in the country, it therefore an important employer to thousands of people. Heineken supports local sourcing. Hereby it creates viable value chains, but also a reliable local supply chain. Heineken generates jobs and increases the income for local farmers. In this way, Heineken contributes to alleviate poverty and hunger. Heineken also has specific programs aiming to develop a sustainable local supply chain for local subsidiaries, like for example in Sierra Leone at the Sierra Leone Breweries Ltd.

Supporting Music & Visual Arts[edit]

Heineken created “The Heineken Prizes”, awarded every second year to five renowned scientists and one highly talented Dutch visual artist. They celebrate their merits to science, Dutch art and society. Heineken also has its own museum, The Heineken Experience, located in the original brewery building from 1867 in Amsterdam. The museum tells the story of the Heineken Pilsener and the Heineken brewery and how the brewing processes changed through the years. The museum features "rides", interactive exhibits, and has two bars. In 1991 the Heineken Reception and Information Centre (Heineken ontvangst- en informatiecentrum) were opened. Heineken sponsors several music events, for example the contemporary music festival, “the Heineken Open'er Festival”, in Poland and the “Oxegen" music festival in Ireland.

Supporting Films Industry[edit]

Heineken USA and the Tribeca Film Institute® (TFI) cooperated to create the Heineken Affinity Award, an award “given to an African-American filmmaker to empower and encourage them to continue to craft stories through film”. The winner receives a $20,000 cash prize and year round support and professional development from TFI with future projects.

Supporting Sports[edit]

Heineken sponsors several sporting events: The annual rugby union knock-out competition, “the Heineken Cup” was inaugurated in 1996. It involves leading clubs but also regional and provincial teams from England, France, Scotland, Wales, Ireland, and Italy. The Heineken Open is a tennis tournament on the ATP International Series played in Auckland, New Zealand. Heineken® is also an important partner of the UEFA Champions League since 2005.

Further Information[edit]

‘Respect for People, the Environment and the Society in which we live and work’ is one of the Core Values of the Heineken company. Working towards better environmental and social stewardship is something the business has been doing from its outset. Heineken’s “Brewing a Better Future”, is a long-term initiative started in 2010 to create sustainable values for the company, society and the whole planet. It forms the basis for the sustainability policy within the company’s global strategy. It focusses on four main areas: protecting water resources, reducing CO2 emissions, sourcing sustainably and advocating responsible consumption. These areas are then also influenced by Heinekens values and behaviours: “living their values, leading by example, and working together to make a difference.”

External Links[edit]

Official Website