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{| class="infobox vcard" style="border:1px solid grey; background-color:#FAFAFA; float:right; margin-left: 10px; width: 20em"
! colspan="2" class="n" style="text-align: center; font-size: 132%;" |Vodafone Group Plc
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! colspan="2" class="n" style="text-align: center; font-size: 132%;" |Volkswagen AG
 
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! colspan="2" style="text-align: center" |  
 
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! style="text-align:left;" | Chairman  
 
! style="text-align:left;" | Chairman  
| valign="bottom" | [http://en.wikipedia.org/wiki/Gerard_Kleisterlee Gerard Kleisterlee]
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| [http://en.wikipedia.org/wiki/Gerard_Kleisterlee Gerard Kleisterlee]
 
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! style="text-align:left;" | Chairman Supervisory Board
 
! style="text-align:left;" | Chairman Supervisory Board
| valign="bottom" | [http://en.wikipedia.org/wiki/Vittorio_Colao Vittorio Colao]  
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| [http://en.wikipedia.org/wiki/Vittorio_Colao Vittorio Colao]  
 
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! style="text-align:left;" valign="top" | Products
 
! style="text-align:left;" valign="top" | Products
 
| Fixed line and mobile telephony, Internet services, digital television
 
| Fixed line and mobile telephony, Internet services, digital television
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! style="text-align:left;" | Financial Services
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| Volkswagen Financial Services AG
 
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! style="text-align:left;" | Market Value
 
! style="text-align:left;" | Market Value
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==  About Vodafone Group  ==
 
==  About Vodafone Group  ==
The [http://www.vodafone.com/content/index.html Vodafone Group] is a leading telecommunications company. It has a large presence in Europe and partner markets all around the world, including the Middle East, Africa and Asia Pacific. The company provides products and services for both consumers and businesses, and aims to impact people’s lives around the world through innovation, product development and technology. The Vodafone Group has been actively involved in [http://www.culturaldiplomacy.org/index.php?en_culturaldiplomacy Cultural Diplomacy] by providing scholarships and cultural exchange programs, and by sponsoring music, art or sporting events as well as film festivals. In addition, they are involved in humanitarian programs and international projects designed to improve the quality of people’s life.
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The [http://www.vodafone.com/content/index.html Vodafone Group] is a leading telecommunications company. It has a large presence in Europe and partner markets all around the world, including the Middle East, Africa and Asia Pacific. The company provides products and services for both consumers and businesses, and aims to impact people’s lives around the world through innovation, product development and technology. The Vodafone Group has been actively involved in [http://www.culturaldiplomacy.org/index.php?en cultural diplomacy] by providing scholarships and cultural exchange programs, and by sponsoring music, art or sporting events as well as film festivals. In addition, they are involved in humanitarian programs and international projects designed to improve the quality of people’s life.
 
==  Engagement in Cultural Diplomacy  ==
 
==  Engagement in Cultural Diplomacy  ==
 
Vodafone has been directly involved in  [http://www.culturaldiplomacy.org/index.php?en cultural diplomacy] for many years. The Group has multiple international programmes and offers different scholarships to promote cultural exchange and transnationalism. In addition, the company has been involved in different cultural activities, such as music awards, film festivals, sport events and art, through sponsorship.
 
Vodafone has been directly involved in  [http://www.culturaldiplomacy.org/index.php?en cultural diplomacy] for many years. The Group has multiple international programmes and offers different scholarships to promote cultural exchange and transnationalism. In addition, the company has been involved in different cultural activities, such as music awards, film festivals, sport events and art, through sponsorship.
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===  Grants and Scholarships  ===
 
===  Grants and Scholarships  ===
 
A different cultural programme by Vodafone is the “Scholarship Programme”. Since the winter of 2006/2007, The [http://www.vodafone-stiftung.de/ Vodafone Foundation Germany] has offered new educational opportunities to young people from migrant backgrounds. With their “Scholarship Programme”, Vodafone created the only nationwide program for students with migrant backgrounds who want to live and work in Germany (Vodafone Foundation 2014).  
 
A different cultural programme by Vodafone is the “Scholarship Programme”. Since the winter of 2006/2007, The [http://www.vodafone-stiftung.de/ Vodafone Foundation Germany] has offered new educational opportunities to young people from migrant backgrounds. With their “Scholarship Programme”, Vodafone created the only nationwide program for students with migrant backgrounds who want to live and work in Germany (Vodafone Foundation 2014).  
==  Notable Activities ==
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==  Notable activities ==
Over the past year the Vodafone Group has sponsored a lot of cultural activities in the field of music, movies, art and sport.  
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Over the past year the Vodafone Group has sponsored a lot of cultural activities in the field of music, movies, art and sport. Vodafone New Zealand has been the main sponsor of the [http://www.nzmusicawards.co.nz/ New Zealand Music Awards]. These awards are held annually and on November 20, 2014 the 49th Edition took place in Auckland. Vodafone was also the main sponsor of the [http://www.ghanamusicawards.com/ 2014 Vodafone Ghana Music Awards]. This year Vodafone also teamed up with [https://www.spotify.com/de/ Spotify], allowing Vodafone customers to play unlimited music from this service on their mobile phone. The Vodafone Group is furthermore the National sponsor of the [http://www.rnzb.org.nz/ Royal New Zealand Ballet].
===  Supporting Music and Visual Arts  ===
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Last year, Vodafone was the official sponsor of the [http://www.milanofilmfestival.it/ing.php Milano Film Festival], that took place in Milan, Italy, in September. However in 2014, there was no such sponsorship. In addition, Vodafone is still the Official Sponsor of the [http://www.warriors.co.nz/ New Zealand Warriors] and has signed a deal with the club to extend it until the end of the 2018 season. This new five-year deal means a major boost for the club and with 20 seasons, it will be New Zealand’s longest professional naming rights sponsorship. However in 2014 Vodafone ended its high profile spearhead [http://en.wikipedia.org/wiki/McLaren_F1 McLaren F1] sponsorship.  
Vodafone New Zealand has been the main sponsor of the [http://www.nzmusicawards.co.nz/ New Zealand Music Awards]. These awards are held annually and on November 20, 2014 the 49th Edition took place in Auckland. Vodafone was also the main sponsor of the 2014 Vodafone Ghana Music Awards. This year Vodafone also teamed up with [https://www.spotify.com/de/ Spotify], allowing Vodafone customers to play unlimited music from this service on their mobile phone. Last year, Vodafone was the official sponsor of the [http://www.milanofilmfestival.it/ing.php Milano Film Festival], that took place in Milan, Italy, in September. However in 2014, there was no such sponsorship. The Vodafone Group is furthermore the National sponsor of the [http://www.rnzb.org.nz/ Royal New Zealand Ballet].
 
===  Supporting Sport  ===
 
In addition, Vodafone is the Official Sponsor of the New Zealand Warriors and has signed a deal with the club to extend it until the end of the 2018 season. This new five-year deal means a major boost for the club and with 20 seasons, it will be New Zealand’s longest professional naming rights sponsorship. However in 2014 Vodafone ended its high profile spearhead [http://en.wikipedia.org/wiki/McLaren_F1 McLaren F1] sponsorship.  
 
===  Activities in the Field of Humanitarian Aid ===
 
 
Vodafone UK was furthermore the title sponsor of the Vodafone London Fashion Weekend on 18 - 21 September 2014, and the company was also the Principal Sponsor of [http://www.londonfashionweekend.co.uk/ London Fashion Week] and the Official Sponsor of the [http://www.britishfashionawards.com/ British Fashion Awards]. The Vodafone Foundation has furthermore an Instant Network programme, which provides “humanitarian relief through the deployment of a portable cell restoration solution to enable communications in disaster areas to support responders and populations affected by crisis” (Vodafone Foundation Germany).
 
Vodafone UK was furthermore the title sponsor of the Vodafone London Fashion Weekend on 18 - 21 September 2014, and the company was also the Principal Sponsor of [http://www.londonfashionweekend.co.uk/ London Fashion Week] and the Official Sponsor of the [http://www.britishfashionawards.com/ British Fashion Awards]. The Vodafone Foundation has furthermore an Instant Network programme, which provides “humanitarian relief through the deployment of a portable cell restoration solution to enable communications in disaster areas to support responders and populations affected by crisis” (Vodafone Foundation Germany).
  
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[http://www.vodafone.com/content/index/about/sustainability.html Sustainbility]
 
[http://www.vodafone.com/content/index/about/sustainability.html Sustainbility]
  
[[Category:Corporate Cultural Diplomacy: Private Sector Engagement in Cultural Diplomacy]]
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[[Category: Private Sector Corporations]]

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