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== About Diageo ==
 
== About Diageo ==
  
Diageo is a British multinational company which has its headquarters in [http://en.wikipedia.org/wiki/London London], [http://en.wikipedia.org/wiki/United_Kingdom United Kingdom]. It produces alcoholic beverages and is the largest producer of spirits in the world. The company is also a major producer of beer and wine.
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Diageo is a British multinational company which has its headquarters in London, United Kingdom. It produces alcoholic beverages and is the largest producer of spirits in the world. The company is also a major producer of beer and wine.
  
 
== Engagement in Cultural Diplomacy ==
 
== Engagement in Cultural Diplomacy ==
  
Diageo owns a “[http://www.diageo.com/Lists/Resources/Attachments/500/CoBC_2013-English.pdf Business Code of Conduct]” that has to be respected, in which all the engagements towards integrity, the respect of human rights and ethical values are mentioned. People deserve to work in an environment where they are treated with dignity and respect. That is why Diageo is committed to creating such an environment because it brings out the full potential in everyone. They put a lof of afford to do not let anyone’s talents go to waste.
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Diageo owns a “Business Code of Conduct” that has to be respected, in which all the engagements towards integrity, the respect of human rights and ethical values are mentioned. People deserve to work in an environment where they are treated with dignity and respect. That is why Diageo is committed to creating such an environment because it brings out the full potential in everyone. They put a lof of afford to do not let anyone’s talents go to waste.
 
The code applies to people working for the company worldwide and anyone working on behalf of Diageo- all agents and representatives, contractors, consultants and temporary employees.  
 
The code applies to people working for the company worldwide and anyone working on behalf of Diageo- all agents and representatives, contractors, consultants and temporary employees.  
  
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===  Activities in the Field of Humanitarian Aid  ===
 
===  Activities in the Field of Humanitarian Aid  ===
  
Diageo is contributing to local charitable causes and disaster relief as part of our community investment, particularly in regions where employees and operations are directly affected. As its name suggests, “[http://www.diageo.com/en-row/csr/community/Pages/diageo-foundation.aspx Diageo Foundation]” is a registered charity funded entirely by Diageo. The foundation focuses on developing countries in Africa, Latin America, Asia and Eastern Europe.
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Diageo is contributing to local charitable causes and disaster relief as part of our community investment, particularly in regions where employees and operations are directly affected. As its name suggests, “Diageo Foundation” is a registered charity funded entirely by Diageo. The foundation focuses on developing countries in Africa, Latin America, Asia and Eastern Europe.
  
 
===  Supporting Music & Visual Arts  ===
 
===  Supporting Music & Visual Arts  ===
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[http://www.diageo.com/en-row/Pages/default.aspx Diageo official website]
 
[http://www.diageo.com/en-row/Pages/default.aspx Diageo official website]
 
[[Category:Corporate Cultural Diplomacy: Private Sector Engagement in Cultural Diplomacy]]
 

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